Skill Zone News issue 131
The news of Brexit may seem bleak, but life goes on. If the predictions are true and the UK's economy is going to slow down, no matter what the outcome of the Brexit votes, it is even more reason for companies to think again about their web strategy and become more consumer oriented and customer focused.
30th November 2018
Hitting the nail on the head
According to a survey by the consumer organisation, WHICH, completed by 10,000 online shoppers, the Homebase website has been rated bottom of the pile for online shopping experience in UK retail. Its closest competitor, B&Q, fared almost as badly, finishing just two places higher in the list of 118 sites considered.
Abuse privacy at your own risk
Companies which flout the privacy regulations are increasingly paying the penalty, and the Information Commissioner's Office (ICO) is not pulling its punches. This month it has fined two firms who made unsolicited marketing calls to people registered with the Telephone Preference Service (TPS).
You're grounded
A man from Cambridgeshire has become the first person in the UK to be prosecuted for breaching the Air Navigation Order and flying a drone in the vicinity of another aircraft.
The wood and trees of AI
Artificial Intelligence (AI) is the big thing in technology marketing 2018. The internet giants are battling it out to become the kingpins in the field, and every new product announcement has to have AI in it somewhere, even if most people totally misunderstand what AI is and how it works.