CGA Strategy

This specialist site was targetted at companies marketing to the brewing industry. It delivered complex statistical information, extracted from a large Access database, using customised scripting and programming.

CGA Strategy was formed from the merger of two companies, CGA Datavault and Centro. We carefully redesigned the style and image of the existing CGA site to incorporate the new company house style and logo, without incurring a large rebuilding expense. We also took the opportunity to greatly enhance the look of the site using strategically placed photos and worked with CGA to come up with a clearer menu structure which better reflected the products and services it offered. The site also included online analysis of price trends and product distribution in the drinks industry.

One of the most popular areas of the site proved to be the Drinks Industry News pages which contained a variety of news items relevant to the UK drinks industry. These pages were managed enturely by CGA themselves, using a simple-to-use content management system.