AQRThe Association for Qualitative Research (AQR) website was built to reflect its new image and house style, and to assist in the distribution of information to its members.
The AQR is a professional organisation which had a newly designed logo and house styles. The web site was designed to capture the spirit of the house style, and to use icons which reflected the design of the AQR logo. The challenge was to present a vast range of information in a fast, attractive and friendly way. An important part of the AQR business is running events and training courses for its members and for the industry at large. The website provides a way of collating information and ensuring up to date information is always available. In the first few days after launching the site, the AQR received over 50 enquiries about its courses from web visitors. The AQR Yearbook and Directory is one of the biggest tasks that the AQR secretariat has to handle. Skill Zone built a database which is used to store the information for each of the 400+ entries in the year book. This database is used to generate the page masters for the printed copy of the year book, as well to generate pages and indexes for the web site. This allows the customer to safely make their own online updates, and also ensures consistent layout and quality standards are applied to all the entries. The AQR also had a wealth of written information that it was not making full use of, in the form of articles, reports, statistics and so on. Skill Zone built an online extensible library which allows all of these articles to be collected, collated and presented in neat and consistent ways, thus providing an easy-to-use valuable resource to the qualitative research community.
Recent innovations include an extensive glossary of terms, online booking of places at training courses and events, and job advertisments. "Many, many thanks. I am extremely happy with it all, you have done a tremendous job.... You have made it so easy." Rose Molloy
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