Flora Fit Street

The people from Flora wanted a website that would project an image of lively activity and fun, which would also provide accessible information about the events and help available to those taking part in their ground-breaking project in Clapham. The site was developed over a very short time scale to allow it to be launched alongside the series of TV programmes.

The site was designed to match the strong brand image created by Flora, and despite the small target audience has shown a regular stream of interested traffic to all the parts of the site. We included a Body Mass Index (BMI) calculator and a News Flash box for events which was updated every week, adding to the lively atmosphere of a dynamic and colourful website.

The project is now complete, and proved very successful.