SilverSox online shop

FreshFeet UK Limited launched a new-to-UK product, high quality, high performance socks with a high silver content under the brand name SilverSox and wanted online mail order, and chose Skill Zone Limited as its web partner.

The site had to explain a new concept to the consumer, that being the health benefits of silver in footwear, and to do so in a concise way which projected positives rather than negatives. Skill Zone advised FreshFeet on how best to present the information to the web audience, and how to find the right amount of detail in the information presented, and the questions which would matter most to the person making the purchase.

The heart of the site is, of course, the online shop and we constructed a system which was simple, clear, and really easy to use. We wanted to make sure that we removed the obstacles to sale, where the purchaser would click the "add to basket" button confident that they knew exactly what they were buying and exactly how much it would cost.

The key part of any online shop is, of course, getting the purchaser to commit to sale. FreshFeet wanted a system which took credit card payments using WorldPay, (a payment solution provided by the Royal Bank of Scotland). We produced a check out screen which gives the purchaser a clear, unambiguous and well designed order form, and which integrates seamlessly with WorldPay.

“Your skill, experience and above all your patient guidance and understanding of the way we wished to present our company has been outstanding.”

Brenden Fairbank
Managing Director
Fresh Feet UK Ltd

“We are now getting orders from America! Great work with the search engine optimization!”

Gary Lovatt
PR and Marketing
Moorish Idol (for Fresh Feet UK Ltd)

Visit the web site

www.silversox.co.uk