Fresh Feet online shopCoolFresh Clothing Pty Ltd launched a new-to-Australia product, silver socks, under the brand name Fresh Feet and chose Skill Zone Ltd to build and manage its website.
The site had to explain a new concept to the consumer, that being the health benefits of silver in footwear, and to do so in a concise way which projected positives rather than negatives. Skill Zone advised FreshFeet on how best to present the information to the web audience, and how to find the right amount of detail in the information presented, and the questions which would matter most to the person making the purchase. The website is also the primary sales vehicle for the products, and was designed to be as easy for the consumer to use as possible. An objective of the design was that pricing should be clear and unambiguous at all times. The shop has also been designed to support a range of discount tokens and promotions, as well as supporting a future affiliate marketing scheme. “Skill Zone were wonderful to deal with. Even though we are based in Australia and they are in the UK, their attention to detail and customer service made the process of designing our website very easy.” Lee Fairbank
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