Website Marketing

Building a website is the start of a process, not the end. Without visitors a website has no value. But you need more than just visitor numbers and random traffic from search engines. You need quality visitors, people who are interested in your service or product.

As a matter of course, all Skill Zone managed websites are registered with major search engines and directories, and we will give you advice on the things you need to do to integrate your website with your overall marketing. When you plan a new project or advertising campaign, we are always here to advise you on what needs to be done to best utilise your web presence. Website promotion is an ongoing process, not something that can be done once and then forgotten about.

Search Engine Optimisation (SEO)

There are companies calling themselves "Search Engine Optimisation Specialists" or SEOs, who claim to be able to improve your placement on Google. Search Engine Optimisation should not be a process bolted on afterwards by people who don't understand your aims and objectives. At Skill Zone it begins with the initial design, working out what your website is trying to achieve, who the target audience is, and what terminology we need to emphasise.

We do not employ the dubious practices and gimmicks employed by some SEOs, such as creating "cloaked" pages to feed fake information to the search engine spiders, or packing your webpages with hundreds of repetitions of keywords in white text on a white background, (which also ruins accessibility for non-sighted users). We don't use "link farms" to generate search engine spam, and we certainly don't promote you by spamming millions of mailboxes and message boards. Instead, we employ methods fully approved of by Google and other major search engines, methods which give long-lasting results and, more importantly, attract good quality traffic.

Google Adwords and Sponsored Links

It is possible to boost your visibility in Google by purchasing adwords or sponsored links where you pay for each visitor who comes via that sponsored link. Properly planned, this can give excellent results and be very cost-effective. We have a lot of experience of adword purchasing and, as a Skill Zone customer, you will be able to call on our advice on how to make best use of your promotional budget. We will, of course, also be able to take care of all the purchasing and paperwork on your behalf.

Advanced website marketing

With our strong business backgrounds, we are able to provide an ongoing service to you, explaining the opportunities as they open up, undertaking specialist promotional tasks, and working with you and your marketing team to address the publicity needs of specific campaigns. The most effective web marketing doesn't rely on technical tricks, it relies on human skills and a sound understanding of you, your business and your customer.

Effective web marketing means a lot more than search engine submission. It means getting the right people to the right place at the right time.

  SCREENSHOT: Google search results with AQR at top of list: Good page design and a promotion program is used to get good positioning for the AQR in search engines such as Google.

CGA STRATEGY: Skill Zone worked with CGA to identify good content which brings repeat visitors and valuable search engine traffic. The newsfile is managed by CGA and also available as an RSS feed.

SCREENSHOT: Using Excel to graph the traffic trends: Skill Zone provides consultancy to better understand web traffic and trends, and how to best integrate web strategies with marketing plans.