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Using industry best-practice "confirmed opt in" for email newsletter and mailing list subscription management

SKILLZONE Newsletter Services used a process known as confirmed opt-in only. Any time we receive a request to subscribe an email address, we send a confirmation email to that address with a link in it and unique code. If the recipient wants to receive the newsletter, they click on the link and that confirms that the email address is correct and that they are happy to receive the newsletter. Unlike many other services, we never subscribe someone by default.

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Designed with privacy in mind and compliance with the Data Protection Act and the GDPR

Our system was designed with privacy in mind. Even though it was designed and built more than 10 years ago, it was definitely ahead of its time as far as privacy is concerned. Without needing any changes, it has remained compliant with the ever-more stringent privacy regulations introduced by government and the EU. The system requires only minimal information to sign up and does not include any form of user activity tracking or detection.