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Using industry best-practice "confirmed opt in" for email newsletter and mailing list subscription management
SKILLZONE Newsletter Services used a process known as confirmed opt-in only. Any time we receive a request to subscribe an email address, we send a confirmation email to that address with a link in it and unique code. If the recipient wants to receive the newsletter, they click on the link and that confirms that the email address is correct and that they are happy to receive the newsletter. Unlike many other services, we never subscribe someone by default.
Unsubscribing is just as easy. Every time we email a copy of the newsletter, we add a comment to the bottom reminding the subscriber that this is a confirmed opt-in newsletter and they can unsubscribe at any time, automatically, just by clicking on the unique link we add to the bottom of the email. We make the process as simple as possible.
Designed with privacy in mind and compliance with the Data Protection Act and the GDPR
Our system was designed with privacy in mind. Even though it was designed and built more than 10 years ago, it was definitely ahead of its time as far as privacy is concerned. Without needing any changes, it has remained compliant with the ever-more stringent privacy regulations introduced by government and the EU. The system requires only minimal information to sign up and does not include any form of user activity tracking or detection.